If you think attracting new customers is tough, try retaining the ones you have. Not only must you have enough brand cache to get them in the door, but you have to offer a quality product and a good enough experience to make them want to come back. With the rampant rise in popularity of online shopping, some brick and mortar locations have found a need to constantly angle for new ways to increase traffic to the store. If you’re looking for new ways to jumpstart your own customer retention efforts, you’re in luck. We’ve put together a list of three of our favorite methods in this blog post.
So many small business owners seem to overlook or fail to prepare for pesky last-minute cancellations. The best way to tackle these is with an established cancellation policy. A well-written cancellation policy is like insurance for a small business in that it protects you when you’re most vulnerable. Concepting and drafting that cancellation policy template is also a lot easier than most people think. If a customer blowing you off has burned your business in the past, you’ll want to read our tips on creating a simple but effective cancellation policy.
The easiest way to describe a chargeback is by saying it’s when the bank reverses a credit card charge. Now, these reversals don’t just happen on a whim. What prompts a chargeback is when an unhappy customer asks the bank for a refund. As opposed to getting it from the business. After an investigation, the bank will remove funds from the business if it feels the customer’s complaint is valid and there was either a billing error or the merchant acted dishonestly. Read on to learn what kind of impact these charges may have.
Contrary to what some may believe, there are still effective methods of advertising your small business that don’t involve the internet. If you just let out a gasp and clutched your chest, we understand why you’d feel that way. Between display, social media, search engine marketing, remarketing, video and email, the tried-and-true approaches of yesteryear seem all but forgotten. But the truth is, tactics like direct mail can still work if done in the right way.
It can be challenging to keep track of all of the moving parts in your small business. If there is one area where you simply can’t afford to make a mistake, it’s in the handling of finances. WHERK Home Service Software is helping businesses like yours control, manage, and report on their finances. Here are just a few ways showing how.
Paper-based companies spend a shocking amount of time looking for lost or misplaced documents. According to research firm Gartner, it can take up to 16 hours to retrieve a lost document and then even more time to recreate it. Resulting in a huge financial sinkhole.
For small businesses, one of the keys to success is establishing consistent cash flow. Whether you own a three-man plumbing company or a small bakery, you need monthly revenue. Some small businesses can’t afford to maintain a dedicated billing and invoicing department. As a result, the work of drawing up and sending out invoices falls …
Business software can help you manage your workforce, budget, work orders, and billing and invoicing. But while a great deal of attention is paid to how these platforms can enhance productivity and support optimization inside the company, they also create the foundation for powerful connections between businesses and their customers. Software focused on customers is commonly referred to as a customer relationship manager (CRM). The most comprehensive CRMs can dramatically impact the way small businesses access and interpret customer data, launch marketing campaigns, and develop techniques for securing retention over the long haul. These programs transform phone calls, work orders, invoices and even website visits into actionable data that feeds conversions, retention, and growth. Here we share some of the top ways software can help your small business improve its customer relationships and bulk up retention rates.
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