If you think attracting new customers is tough, try retaining the ones you have. Not only must you have enough brand cache to get them in the door, but you have to offer a quality product and a good enough experience to make them want to come back. With the rampant rise in popularity of online shopping, some brick and mortar locations have found a need to constantly angle for new ways to increase traffic to the store. If you’re looking for new ways to jumpstart your own customer retention efforts, you’re in luck. We’ve put together a list of three of our favorite methods in this blog post.
So many small business owners seem to overlook or fail to prepare for pesky last-minute cancellations. The best way to tackle these is with an established cancellation policy. A well-written cancellation policy is like insurance for a small business in that it protects you when you’re most vulnerable. Concepting and drafting that cancellation policy template is also a lot easier than most people think. If a customer blowing you off has burned your business in the past, you’ll want to read our tips on creating a simple but effective cancellation policy.
The easiest way to describe a chargeback is by saying it’s when the bank reverses a credit card charge. Now, these reversals don’t just happen on a whim. What prompts a chargeback is when an unhappy customer asks the bank for a refund. As opposed to getting it from the business. After an investigation, the bank will remove funds from the business if it feels the customer’s complaint is valid and there was either a billing error or the merchant acted dishonestly. Read on to learn what kind of impact these charges may have.
Only about 12% of employees leave their jobs over money, but nearly 80% exit because they don’t feel appreciated. To put it bluntly, people quit bosses, not companies. Respectful, inclusive, and collaborative working environments go a long way to improving your overall retention and employee productivity.
Contrary to what some may believe, there are still effective methods of advertising your small business that don’t involve the internet. If you just let out a gasp and clutched your chest, we understand why you’d feel that way. Between display, social media, search engine marketing, remarketing, video and email, the tried-and-true approaches of yesteryear seem all but forgotten. But the truth is, tactics like direct mail can still work if done in the right way.
It can be challenging to keep track of all of the moving parts in your small business. If there is one area where you simply can’t afford to make a mistake, it’s in the handling of finances. WHERK Home Service Software is helping businesses like yours control, manage, and report on their finances. Here are just a few ways showing how.
Word-of-mouth marketing can lead to so many conversions. Many small businesses have looked for ways to capitalize on customers’ fervent fan-hood. The most obvious method is through a referral program. With most small business tactics, there’s hardly a one-size-fits-all approach. In hopes of spurring some ideas that might work for your business, we’ve put together a list of a few of our favorite referral programs.
We all tend to throw the term “heartbroken” around with regularity. We use it to describe the end of a relationship when we lose a loved one, and even when we’re sad about our favorite team losing. However, you don’t often hear someone say they’re heartbroken over their job—but it turns a lot of people actually are.
About 90% of employees network for their next job while they’re still employed. What does this all mean? It means the workplace is now a jungle gym. Gone are the days of 50-year employment tenures with one company. Today’s workforce understands that growth and advancement come from outside their own organization—and they’re not afraid to make a move.
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