If you think attracting new customers is tough, try retaining the ones you have. Not only must you have enough brand cache to get them in the door, but you have to offer a quality product and a good enough experience to make them want to come back. With the rampant rise in popularity of online shopping, some brick and mortar locations have found a need to constantly angle for new ways to increase traffic to the store. If you’re looking for new ways to jumpstart your own customer retention efforts, you’re in luck. We’ve put together a list of three of our favorite methods in this blog post.
So many small business owners seem to overlook or fail to prepare for pesky last-minute cancellations. The best way to tackle these is with an established cancellation policy. A well-written cancellation policy is like insurance for a small business in that it protects you when you’re most vulnerable. Concepting and drafting that cancellation policy template is also a lot easier than most people think. If a customer blowing you off has burned your business in the past, you’ll want to read our tips on creating a simple but effective cancellation policy.
The easiest way to describe a chargeback is by saying it’s when the bank reverses a credit card charge. Now, these reversals don’t just happen on a whim. What prompts a chargeback is when an unhappy customer asks the bank for a refund. As opposed to getting it from the business. After an investigation, the bank will remove funds from the business if it feels the customer’s complaint is valid and there was either a billing error or the merchant acted dishonestly. Read on to learn what kind of impact these charges may have.
Only about 12% of employees leave their jobs over money, but nearly 80% exit because they don’t feel appreciated. To put it bluntly, people quit bosses, not companies. Respectful, inclusive, and collaborative working environments go a long way to improving your overall retention and employee productivity.
Contrary to what some may believe, there are still effective methods of advertising your small business that don’t involve the internet. If you just let out a gasp and clutched your chest, we understand why you’d feel that way. Between display, social media, search engine marketing, remarketing, video and email, the tried-and-true approaches of yesteryear seem all but forgotten. But the truth is, tactics like direct mail can still work if done in the right way.
While many leaders of small businesses recognize the value in a referral program as a lead generation source, less will realize the importance of process planning. In the same way, a lack of control can cause chaos in product development or in customer service, let’s say, the same can be said about a referral program. If you really want to do it right, here are four questions to ask yourself before starting a referral program.
It can be challenging to keep track of all of the moving parts in your small business. If there is one area where you simply can’t afford to make a mistake, it’s in the handling of finances. WHERK Home Service Software is helping businesses like yours control, manage, and report on their finances. Here are just a few ways showing how.
Word-of-mouth marketing can lead to so many conversions. Many small businesses have looked for ways to capitalize on customers’ fervent fan-hood. The most obvious method is through a referral program. With most small business tactics, there’s hardly a one-size-fits-all approach. In hopes of spurring some ideas that might work for your business, we’ve put together a list of a few of our favorite referral programs.
Plenty of situations and circumstances can strike fear in the hearts of small business owners. There’s the potential for sagging sales and the reality of having to handle multiple roles. Also, there are the complexities of managing a staff of employees. Regardless of industry, most small businesses actually reside in the people business. Which makes …
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