According to technology firm Insight, only 53 percent of small businesses currently have a website. In 2019, that statistic speaks to just how reluctant many small businesses are to invest in technology. Even in an era where the vast majority of people find local businesses through search engines, many entrepreneurs avoid this critical aspect. If nearly half of small businesses still don't have a website, it's probably safe to assume that even more are hesitant about business software. Small business owners worry that software solutions are too expensive and too complicated. Some feel that these platforms are exclusive to larger companies with the bandwidth to take on a major operational overhaul. Rather, it gives the impression they’re for "insiders" who can smoothly navigate a sophisticated technology landscape that’s rapidly evolving.