When you’re running a small business, it can be easy to fall into the trap of laser-focusing on sales. In most cases, margins are thin, and livelihoods are on the line. It makes sense to concentrate on what’s bringing in the cash. Unfortunately, this approach can sometimes result in the business neglecting to develop and build its brand.If “branding” is a term you’ve heard before, or you're intimidated by all-things marketing, there’s nothing to fear. Your “brand” is another term to describe the name, design, logo, symbol and unique attributes that separate you from competitors. To put it differently, it’s the heart, soul, and essence of your business. Once you can convey what your brand is, you’ll have to strategize on how to convey it to your audience.In part two of our educational series on how small businesses can best leverage social media, we’ll talk about using social networking platforms to establish your brand identify and build some buzz around your business.
Best Practices Education Insider Tips Advertising Small Business Management Social Media Social Media Marketing