So, you’ve decided to take the plunge into the world of social media. Buckle up as the ride can be a bit bumpy—but it can also be incredibly fun and productive if you follow the right strategies. You may have already used a personal Facebook or Instagram account, but creating and managing a brand presence …
by wpengine 
Rest assured that organic social media has nothing to do with plants, animals, organisms or even science at all. It’s a term that describes one of two main categories of social media, with “paid” posts being the other. In part four of our educational series on how small businesses can best leverage social media, we’ll discuss exactly what organic and paid social media marketing means. We’ll explain the differences between the two and how you can use either approach to your advantage. Also, you can determine which method works best for your business.
by wpengine 
When you’re running a small business, it can be easy to fall into the trap of laser-focusing on sales. In most cases, margins are thin, and livelihoods are on the line. It makes sense to concentrate on what’s bringing in the cash. Unfortunately, this approach can sometimes result in the business neglecting to develop and …
by wpengine 
n this blog series, we’re going to look at how small businesses can use social media to engage with people; develop their brand identity; establish personality and expertise, and advertise the kinds of sales and promotions that trigger conversions. In this post, we take a look at the best strategies for building engagement on social media.
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