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Branding Tag

There are about 30 million small businesses in America today and these companies are as diverse as the American economy as a whole. Ranging from restaurants and auto-body shops to construction and renovation firms, hair salons, and home repair businesses, they account for 48 percent of all U.S. jobs. You might say that small business IS big business. But even though they employ fewer workers and often focus on a local or regional customer base, small businesses are subject to the same forces as large corporations. Large businesses usually have an established customer base and steady cash flow to keep them afloat during periods of change. Small businesses often do not. They need to be nimble and responsive when it comes to marketing their company, developing customer relationships, and keeping records. Here are some of the best practices for small businesses entering 2020.