Contrary to what some may believe, there are still effective methods of advertising your small business that don’t involve the internet. If you just let out a gasp and clutched your chest, we understand why you’d feel that way. Between display, social media, search engine marketing, remarketing, video and email, the tried-and-true approaches of yesteryear seem all but forgotten. But the truth is, tactics like direct mail can still work if done in the right way.
There are about 30 million small businesses in America today and these companies are as diverse as the American economy as a whole. Ranging from restaurants and auto-body shops to construction and renovation firms, hair salons, and home repair businesses, they account for 48 percent of all U.S. jobs. You might say that small business IS big business. But even though they employ fewer workers and often focus on a local or regional customer base, small businesses are subject to the same forces as large corporations.
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