Conventional wisdom often suggests that while large corporations grow more advanced and sophisticated, small businesses retain a more old-fashioned identity. This may be true in some cases. Small businesses often operate on local or regional levels. As a result, they don't have to win customers in a national competitive landscape. Many rivals pour millions into new technologies and cutting-edge strategies for boosting profits. Further, their own rivals sometimes aren't especially forward-thinking, either. This eases the pressure on them to pick up on the latest business trends and evolve with them.
Many businesses have peaks and valleys, but few understand the gravity of these swings like those in a seasonal market. For instance, a landscaping company in a cold climate doesn't have the same type of work lined up in late January than it does in late July. If you’ve been racking your brain for a few ways to increase awareness during your downtime, we've got some ideas to help you. Here are three ways for your business to stand out in a seasonal market.
There are many incorrect assumptions about how software might negatively impact a business. These include misconceptions around the price, lack of obvious business benefits, or worries about how hard it is to use the software. These myths are particularly prevalent among small businesses. That’s a shame because in many ways small businesses stand to benefit the most from these platforms' features. Here are a few of the biggest and most enduring myths about business software.