When you’re running a small business, it can be easy to fall into the trap of laser-focusing on sales. In most cases, margins are thin, and livelihoods are on the line. It makes sense to concentrate on what’s bringing in the cash. Unfortunately, this approach can sometimes result in the business neglecting to develop and …
by wpengine 
n this blog series, we’re going to look at how small businesses can use social media to engage with people; develop their brand identity; establish personality and expertise, and advertise the kinds of sales and promotions that trigger conversions. In this post, we take a look at the best strategies for building engagement on social media.
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