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So, you’ve decided to take the plunge into the world of social media. Buckle up as the ride can be a bit bumpy—but it can also be incredibly fun and productive if you follow the right strategies. You may have already used a personal Facebook or Instagram account, but creating and managing a brand presence is a whole different world. Instead of a built-in audience of friends and family members, you now have to build a following and entertain them so that they hang around. Whether it’s fatigue from seeing too many posts, boredom from the types of posts or aggravation from unrelated content, social media users can be a fickle bunch. They also aren’t afraid to unlike or unfollow a brand they’ve grown tired of.Now, don’t panic. There are a handful of tried-and-true methods you can deploy to help your posting strategy and aid your efforts in developing a healthy following. In part three of our educational series on how small businesses can best leverage social media, we’ll break down three quick ways that you can develop quality and attention-getting content.

The last time a person used the word “organic” was probably in a high school chemistry class.  While researching social media for your brand, the term may be one that you've heard before. Rest assured that organic social media has nothing to do with plants, animals, organisms or even science at all. It’s a term that describes one of two main categories of social media, with “paid” posts being the other.In part four of our educational series on how small businesses can best leverage social media, we’ll discuss exactly what organic and paid social media marketing means. We'll explain the differences between the two and how you can use either approach to your advantage.  Also, you can determine which method works best for your business.