If you think attracting new customers is tough, try retaining the ones you have. Not only must you have enough brand cache to get them in the door, but you have to offer a quality product and a good enough experience to make them want to come back. With the rampant rise in popularity of online shopping, some brick and mortar locations have found a need to constantly angle for new ways to increase traffic to the store. If you’re looking for new ways to jumpstart your own customer retention efforts, you’re in luck. We’ve put together a list of three of our favorite methods in this blog post.
by wpengine 
Only about 12% of employees leave their jobs over money, but nearly 80% exit because they don’t feel appreciated. To put it bluntly, people quit bosses, not companies. Respectful, inclusive, and collaborative working environments go a long way to improving your overall retention and employee productivity.
by wpengine 
Being a business owner or a manager can be a challenge for a variety of reasons. One of the biggest is putting a plan in place to keep employees accountable. There’s a fine line between being a supportive manager and being a micromanager. Lean too far to one side, and your employees yearn for freedom and start to resent you. Lean too far to the other, and you strip them of the chance to learn and grow.
by Team Wherk 
Word-of-mouth marketing can lead to so many conversions. Many small businesses have looked for ways to capitalize on customers’ fervent fan-hood. The most obvious method is through a referral program. With most small business tactics, there’s hardly a one-size-fits-all approach. In hopes of spurring some ideas that might work for your business, we’ve put together a list of a few of our favorite referral programs.
by wpengine 
We all tend to throw the term “heartbroken” around with regularity. We use it to describe the end of a relationship when we lose a loved one, and even when we’re sad about our favorite team losing. However, you don’t often hear someone say they’re heartbroken over their job—but it turns a lot of people actually are.
by Team Wherk 
In the past, the only way to keep track of field-based employees was over the phone. For operations heads, this has long been a limiting and often flawed way to manage their workforce. While field workers update you and tell you where they are in the field, keeping track of them throughout the day can prove to be a challenge.
by Team Wherk 
Rest assured that organic social media has nothing to do with plants, animals, organisms or even science at all. It’s a term that describes one of two main categories of social media, with “paid” posts being the other. In part four of our educational series on how small businesses can best leverage social media, we’ll discuss exactly what organic and paid social media marketing means. We’ll explain the differences between the two and how you can use either approach to your advantage. Also, you can determine which method works best for your business.
by wpengine 
Think about the last few purchases you made. How many of them were purely impulse buys? Where you hadn’t done any research on the manufacturer/provider, the product/service, or even spoke with someone who had? The fact is that 90% of people believe in brand recommendations from friends. Word-of-mouth marketing has never been more critical than …
by Team Wherk 
Many businesses have peaks and valleys, but few understand the gravity of these swings like those in a seasonal market. For instance, a landscaping company in a cold climate doesn’t have the same type of work lined up in late January than it does in late July. If you’ve been racking your brain for a …
by Team Wherk 
There are many incorrect assumptions about how software might negatively impact a business. These include misconceptions around the price, lack of obvious business benefits, or worries about how hard it is to use the software. These myths are particularly prevalent among small businesses. That’s a shame because in many ways small businesses stand to benefit the most from these platforms’ features. Here are a few of the biggest and most enduring myths about business software.
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