Ensuring diversity takes a commitment to the cause. Here are three actionable ways that you can strengthen your strategy of retaining a diverse staff for your own melting pot.
by wpengine 
Contrary to what some may believe, there are still effective methods of advertising your small business that don’t involve the internet. If you just let out a gasp and clutched your chest, we understand why you’d feel that way. Between display, social media, search engine marketing, remarketing, video and email, the tried-and-true approaches of yesteryear seem all but forgotten. But the truth is, tactics like direct mail can still work if done in the right way.
by wpengine 
While many leaders of small businesses recognize the value in a referral program as a lead generation source, less will realize the importance of process planning. In the same way, a lack of control can cause chaos in product development or in customer service, let’s say, the same can be said about a referral program. If you really want to do it right, here are four questions to ask yourself before starting a referral program.
by wpengine 
Being a business owner or a manager can be a challenge for a variety of reasons. One of the biggest is putting a plan in place to keep employees accountable. There’s a fine line between being a supportive manager and being a micromanager. Lean too far to one side, and your employees yearn for freedom and start to resent you. Lean too far to the other, and you strip them of the chance to learn and grow.
by Team Wherk 
There are about 30 million small businesses in America today and these companies are as diverse as the American economy as a whole. Ranging from restaurants and auto-body shops to construction and renovation firms, hair salons, and home repair businesses, they account for 48 percent of all U.S. jobs. You might say that small business IS big business. But even though they employ fewer workers and often focus on a local or regional customer base, small businesses are subject to the same forces as large corporations.
by Team Wherk 
Think about the last few purchases you made. How many of them were purely impulse buys? Where you hadn’t done any research on the manufacturer/provider, the product/service, or even spoke with someone who had? The fact is that 90% of people believe in brand recommendations from friends. Word-of-mouth marketing has never been more critical than …
by Team Wherk 
Conventional wisdom often suggests that while large corporations grow more advanced, small businesses retain a more old-fashioned identity. This may be true in some cases. Small businesses often operate on local or regional levels. As a result, they don’t have to win customers in a national competitive landscape. Many rivals pour millions into new technologies …
by Team Wherk 
Many businesses have peaks and valleys, but few understand the gravity of these swings like those in a seasonal market. For instance, a landscaping company in a cold climate doesn’t have the same type of work lined up in late January than it does in late July. If you’ve been racking your brain for a …
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