The term “melting pot” first became popularized in America more than 100 years ago. When a play by the same name opened in Washington, D.C., on October 5, 1908. That production portrays a Russian immigrant escaping violent upheaval. It lays out the protagonist’s dream of a society free of any ethnic divide.Around the time of the 2020 U.S. Census, it’s expected that more than 50% of this country’s children will be part of a minority race or ethnic group. With Americans’ genetic makeup more varied than ever before, your staffing efforts must support and mirror that mix. But ensuring diversity is more than just a buzzword takes commitment to the cause. Here are three actionable ways that you can strengthen your strategy of retaining a diverse staff.
So, you’ve decided to take the plunge into the world of social media. Buckle up as the ride can be a bit bumpy—but it can also be incredibly fun and productive if you follow the right strategies. You may have already used a personal Facebook or Instagram account, but creating and managing a brand presence is a whole different world. Instead of a built-in audience of friends and family members, you now have to build a following and entertain them so that they hang around. Whether it’s fatigue from seeing too many posts, boredom from the types of posts or aggravation from unrelated content, social media users can be a fickle bunch. They also aren’t afraid to unlike or unfollow a brand they’ve grown tired of.Now, don’t panic. There are a handful of tried-and-true methods you can deploy to help your posting strategy and aid your efforts in developing a healthy following. In part three of our educational series on how small businesses can best leverage social media, we’ll break down three quick ways that you can develop quality and attention-getting content.
Social Media Marketing Part Four: Understanding The Differences Between Paid and Organic Social Media Marketing
The last time a person used the word “organic” was probably in a high school chemistry class. While researching social media for your brand, the term may be one that you've heard before. Rest assured that organic social media has nothing to do with plants, animals, organisms or even science at all. It’s a term that describes one of two main categories of social media, with “paid” posts being the other.In part four of our educational series on how small businesses can best leverage social media, we’ll discuss exactly what organic and paid social media marketing means. We'll explain the differences between the two and how you can use either approach to your advantage. Also, you can determine which method works best for your business.
When you’re running a small business, it can be easy to fall into the trap of laser-focusing on sales. In most cases, margins are thin, and livelihoods are on the line. It makes sense to concentrate on what’s bringing in the cash. Unfortunately, this approach can sometimes result in the business neglecting to develop and build its brand.If “branding” is a term you’ve heard before, or you're intimidated by all-things marketing, there’s nothing to fear. Your “brand” is another term to describe the name, design, logo, symbol and unique attributes that separate you from competitors. To put it differently, it’s the heart, soul, and essence of your business. Once you can convey what your brand is, you’ll have to strategize on how to convey it to your audience.In part two of our educational series on how small businesses can best leverage social media, we’ll talk about using social networking platforms to establish your brand identify and build some buzz around your business.