A plumber has a better chance of clearing a clog with a toilet auger than with a curling iron. Likewise, a hairdresser probably wouldn’t get much use out of a pipe wrench. For home service businesses, there are specific sets of tools that are unique to that line of work. Some assets span across all industries and serve a universal need. To fill a void that service businesses may encounter, here are three quick ways that WHERK Home Service Software can benefit your small business. Regardless of the industry.
Business software can help you manage your workforce, budget, work orders, and billing and invoicing. But while a great deal of attention is being paid to how these platforms can enhance productivity and support optimization, they also create the foundation for powerful connections between businesses and their customers. Software focused on customers, is commonly referred to as a customer relationship manager (CRM). The most comprehensive CRMs can impact the way businesses access and interpret customer data, and launching marketing campaigns for securing retention. These programs transform phone calls, and even website visits into actionable data that feed conversions, retention, and growth. Here we share some of the ways in which this software can help your small business. Improving customer relationships and retention rates.
Think about any office setting from any 80s movie, and chances are there was a scene with a giant Rolodex on the desk. These rotating file devices were the method of choice when it came to storing a customer’s critical contact information. If you're on the fence about migrating from a system that uses paper, check out these three reasons why it’s very important to have a CRM system.
According to technology firm Insight, only 53 percent of small businesses currently have a website. In 2019, that statistic speaks to just how reluctant many small businesses are to invest in technology. Even in an era where the vast majority of people find local businesses through search engines, many entrepreneurs avoid this critical aspect. If nearly half of small businesses still don't have a website, it's probably safe to assume that even more are hesitant about business software. Small business owners worry that software solutions are too expensive and too complicated. Some feel that these platforms are exclusive to larger companies with the bandwidth to take on a major operational overhaul. Rather, it gives the impression they’re for "insiders" who can smoothly navigate a sophisticated technology landscape that’s rapidly evolving.
Being a small business owner can be gratifying. Owners get to be their own bosses, choose their own hours, and turn their passions into a career. A perk of owning a small business is getting to make every decision about your company- what to spend money on, how to market, where to establish your office, and how to budget. This massive list of decisions may be exciting for freshly minted entrepreneurs, but it can also come with consequences. Screw up your cash flow or misunderstand your target customers, and you could put yourself in a bind. Owners should educate themselves on some of the most common pitfalls that others make when running their own company. Entrepreneurs need to have a plan of action for every aspect of their business. A single blind spot could make you one of the 50 percent of businesses that don't succeed.
Home service businesses often face the task of doing more with less. Having enough of something can always be a huge challenge. If your challenge is a shortage in the budget or having time constraints, many home service businesses are turning to software and automation. For those business owners who may not be aware of home service software, there are a number of common questions. Here, we've put together some brief answers.
We tend to think of big corporations and multinational conglomerates as the most technologically advanced companies in the business world, and they can always afford to implement the latest software systems. In recent years, the boom in products like workforce management systems (WMS), work order management systems (WOMS), customer relationship managers (CRM), and field service management (FSM) software have increased in availability and options. This means two things. For one, increased competition has driven down costs which will open the door for small and midsize businesses (SMBs) to invest. Secondly, and quite simply, the explosion of new options, including thousands of products that cover several hundred different categories. Every organization can find something that can be an excellent fit for them. Here, we take a look at some strategies that small businesses can use to make the latest software work for them.
As employee behaviors, customer expectations, and available technology changes, the business world evolves. The businesses that spot these trends should take advantage of them. They stand to benefit much more than their larger counterparts. More and more, businesses are recognizing the importance of "getting eyeballs on their website" and developing strategies to make that happen.
There’s often more variation—and less conformity in small business. As a result, organizations that find ways to adapt will most definitely shift realities. Their business objectives will gain ground quickly as a result. That's just one example. Here are a few of the biggest trends happening right now in the world of small business management. We all know the best way to capitalize on an emerging trend is to understand its surrounding context.
When you’re running a small business, it can be easy to fall into the trap of laser-focusing on sales. In most cases, margins are thin, and livelihoods are on the line. It makes sense to concentrate on what’s bringing in the cash. Unfortunately, this approach can sometimes result in the business neglecting to develop and build its brand.If “branding” is a term you’ve heard before, or you're intimidated by all-things marketing, there’s nothing to fear. Your “brand” is another term to describe the name, design, logo, symbol and unique attributes that separate you from competitors. To put it differently, it’s the heart, soul, and essence of your business. Once you can convey what your brand is, you’ll have to strategize on how to convey it to your audience.In part two of our educational series on how small businesses can best leverage social media, we’ll talk about using social networking platforms to establish your brand identify and build some buzz around your business.
The world of marketing is much more fragmented than it was a decade ago In addition to the rise of digital advertising—which often favors companies with the deepest pockets—there's another important medium that's completely free: social media. Because it doesn't cost anything to post on Facebook, Twitter, Instagram, and other online gathering places, social media can be a critical equalizer for small businesses.
In this blog series, we're going to look at how small businesses can use social media to engage with people; develop their brand identity; establish personality and expertise, and advertise the kinds of sales and promotions that trigger conversions. In this post, we take a look at the best strategies for building engagement on social media.