If you think attracting new customers is tough, try retaining the ones you have. Not only must you have enough brand cache to get them in the door, but you have to offer a quality product and a good enough experience to make them want to come back. With the rampant rise in popularity of online shopping, some brick and mortar locations have found a need to constantly angle for new ways to increase traffic to the store. If you’re looking for new ways to jumpstart your own customer retention efforts, you’re in luck. We’ve put together a list of three of our favorite methods in this blog post.
So many small business owners seem to overlook or fail to prepare for pesky last-minute cancellations. The best way to tackle these is with an established cancellation policy. A well-written cancellation policy is like insurance for a small business in that it protects you when you’re most vulnerable. Concepting and drafting that cancellation policy template is also a lot easier than most people think. If a customer blowing you off has burned your business in the past, you’ll want to read our tips on creating a simple but effective cancellation policy.
The easiest way to describe a chargeback is by saying it’s when the bank reverses a credit card charge. Now, these reversals don’t just happen on a whim. What prompts a chargeback is when an unhappy customer asks the bank for a refund. As opposed to getting it from the business. After an investigation, the bank will remove funds from the business if it feels the customer’s complaint is valid and there was either a billing error or the merchant acted dishonestly. Read on to learn what kind of impact these charges may have.
There was a song in the 1980s that shot up the charts about a hard-working blue-collar woman hustling for a paycheck. That popular Donna Summer tune about a restroom attendant was titled, “She Works Hard for the Money.” What Summer didn’t call it was, “She Works Hard Out of the Goodness of Her Heart.” If you’re a small business owner, you can undoubtedly relate to this hit song’s subject. You work hard at your craft, and you deserve payment for it. This is where things can get tricky if you don’t have a solid handle on the invoice process.
Only about 12% of employees leave their jobs over money, but nearly 80% exit because they don’t feel appreciated. To put it bluntly, people quit bosses, not companies. Respectful, inclusive, and collaborative working environments go a long way to improving your overall retention and employee productivity.
Contrary to what some may believe, there are still effective methods of advertising your small business that don’t involve the internet. If you just let out a gasp and clutched your chest, we understand why you’d feel that way. Between display, social media, search engine marketing, remarketing, video and email, the tried-and-true approaches of yesteryear seem all but forgotten. But the truth is, tactics like direct mail can still work if done in the right way.
While many leaders of small businesses recognize the value in a referral program as a lead generation source, less will realize the importance of process planning. In the same way, a lack of control can cause chaos in product development or in customer service, let’s say, the same can be said about a referral program. If you really want to do it right, here are four questions to ask yourself before starting a referral program.
The “cloud” is one of those buzzwords that everyone hears, but few actually understand what it really means. We all know it has something to do with computers, and that it sounds techy and cool, but the knowledge stops there for most people. We’re here today to demystify the cloud and help you understand exactly how it works. And what you should know about it.
Word-of-mouth marketing can lead to so many conversions. Many small businesses have looked for ways to capitalize on customers’ fervent fan-hood. The most obvious method is through a referral program. With most small business tactics, there’s hardly a one-size-fits-all approach. In hopes of spurring some ideas that might work for your business, we’ve put together a list of a few of our favorite referral programs.
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