The most successful small businesses are usually those that stick to well-defined processes that run like clockwork. Whether it’s over the course of bidding, product development, customer service or invoicing, developing a proven and effective flow for how, when, where and why things happen can be the difference in a company thriving and not surviving.While many leaders of small businesses recognize the value in a referral program as a lead generation source, less will realize the importance of process planning. In the same way, a lack of control can cause chaos in product development or in customer service, let's say, the same can be said about a referral program. If you really want to do it right, here are four questions to ask yourself before starting a referral program.
It seems unfathomable, but computers in the 1950s were a far cry from the slick and portable machines we depend on today. With the concept of the personal computer years away from coming to fruition, clunky mainframes (that’s what they used to call computers) occupied entire rooms in schools and large corporations [paywall]. Given the size and cost of these monstrosities, mainframe users often shared access to data through smaller stations around the office. Though no one called it by name at the time, this type of networking was laying the groundwork for what we refer to today as “cloud computing.”
When you’re a small home service business it can feel like you have the weight of the company on your shoulders. Not only performing duties that your customers require, but you also have all the backend obligations. Wearing that hat means that you must stay plugged-in to all aspects of company operations. It can be challenging to keep track of all of these moving parts. If there is one area where you simply can’t afford to make a mistake, it’s in the handling of finances. WHERK Home Service Software is helping businesses like yours control, manage, and report on their finances. Here are just a few ways showing how.
Being a business owner or a manager can be a challenge for a variety of reasons. One of the biggest is putting a plan in place to keep employees accountable. There’s a fine line between being a supportive manager and being a micromanager. Lean too far to one side, and your employees yearn for freedom and start to resent you. Lean too far to the other, and you strip them of the chance to learn and grow. With such a thin margin of error, it’s crucial that you develop a plan to keep employees accountable. Whether they’re located in the office or out in the field. We’ve put together three quick tactics to consider incorporating as part of that plan.
As a society, there are a few things we do more than publicize our likes and dislikes. We love to leave glowing restaurant reviews on Yelp. Singing the praises of our favorite running shoes to friends at the gym. We vent about a car dealership mishap or rude cashiers at the grocery store on social media. And though we all seem to be talking all of the time, it turns out most of us are actually listening too.Statistics show that 83% of Americans say that word-of-mouth recommendations from a friend or family member make them more likely to buy something. That statistic is even more pronounced when you look at younger demos like Millennials. They are 115% more influenced by word-of-mouth than traditional advertising. Word-of-mouth marketing can lead to so many conversions. Many small businesses have looked for ways to capitalize on customers’ fervent fan-hood. The most obvious method is through a referral program. With most small business tactics, there’s hardly a one-size-fits-all approach. In hopes of spurring some ideas that might work for your business, we’ve put together a list of a few of our favorite referral programs.
Plenty of situations and circumstances can strike fear in the hearts of small business owners. There’s the potential for sagging sales and the reality of having to handle multiple roles. Also, there are the complexities of managing a staff of employees. Regardless of industry, most small businesses actually reside in the people business. Which makes it even more ironic that one of the most significant sources of dread among small business owners doesn’t even involve people. It’s the fear of automation and a hesitance to trust “the cloud.”As technology has evolved and cloud-based opportunities became increasingly available, the savviest of small business owners realized that the right move is to welcome automation, not fear it. If you’re someone who still isn’t sure if automation is for you, keep reading. We’ll explain automation and the cloud, why there’s nothing to be afraid of and how automation can improve your business.
We all tend to throw the term “heartbroken” around with regularity. We use it to describe the end of a relationship when we lose a loved one, and even when we’re sad about our favorite team losing. However, you don’t often hear someone say they’re heartbroken over their work/life balance.—but it turns a lot of people actually are.
Basically, bosses that serve as a source of stress are literally breaking the hearts of their employees. An international study conducted by Sweden’s Karolinska Institute found a connection between leadership behavior and the prevalence of heart disease. So, as a leader, what can you do to make sure your employees are happy and productive? Here are a few quick ways to ensure your employees enjoy a healthy work/life balance and a positive company culture.
aIn September 2018, the Bureau of Labor Statistics reported the median number of years that wage and salary workers had been with their current employer, was just over four years. What does this all mean? It means the workplace is now a jungle gym. Gone are the days of 50-year employment tenures with one company. Today’s workforce understands that growth and advancement come from outside their own organization. Nowadays, they’re not afraid to make a move.
Job-hopping often puts the employer in a bind. Doing the employee shuffle can result in a loss of productivity and time. The recruiting and onboarding process can lengthy. Employees tend to think outside of their salary when it comes to their overall satisfaction at work. Things like free coffee and foosball tables, office design, and amenities have become increasingly important parts of the equation. If you’re struggling with employee retention, here are three easy ways to design your office for success and employee satisfaction.