There are about 30 million small businesses in America today and these companies are as diverse as the American economy as a whole. Ranging from restaurants and auto-body shops to construction and renovation firms, hair salons, and home repair businesses, they account for 48 percent of all U.S. jobs. You might say that small business IS big business. But even though they employ fewer workers and often focus on a local or regional customer base, small businesses are subject to the same forces as large corporations.
by Team Wherk 
Paper-based companies spend a shocking amount of time looking for lost or misplaced documents. According to research firm Gartner, it can take up to 16 hours to retrieve a lost document and then even more time to recreate it. Resulting in a huge financial sinkhole.
by Team Wherk 
In the past, the only way to keep track of field-based employees was over the phone. For operations heads, this has long been a limiting and often flawed way to manage their workforce. While field workers update you and tell you where they are in the field, keeping track of them throughout the day can prove to be a challenge.
by Team Wherk 
Business software today does more than just automate the various recurring tasks that come with managing a workforce. These platforms can show small business owners how to better market their business. By 2023, it’s projected to be worth more than $600 billion. Because the industry is always introducing new technology, it can be hard to …
by Team Wherk 
So, you’ve decided to take the plunge into the world of social media. Buckle up as the ride can be a bit bumpy—but it can also be incredibly fun and productive if you follow the right strategies. You may have already used a personal Facebook or Instagram account, but creating and managing a brand presence …
by wpengine 
Rest assured that organic social media has nothing to do with plants, animals, organisms or even science at all. It’s a term that describes one of two main categories of social media, with “paid” posts being the other. In part four of our educational series on how small businesses can best leverage social media, we’ll discuss exactly what organic and paid social media marketing means. We’ll explain the differences between the two and how you can use either approach to your advantage. Also, you can determine which method works best for your business.
by wpengine 
Think about the last few purchases you made. How many of them were purely impulse buys? Where you hadn’t done any research on the manufacturer/provider, the product/service, or even spoke with someone who had? The fact is that 90% of people believe in brand recommendations from friends. Word-of-mouth marketing has never been more critical than …
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